There’s nothing quite like a fresh coat of paint to transform your home. Whether it’s adding curb appeal or refreshing the inside of your space, paint has the power to make things feel clean, modern, and well cared for. But if you’ve ever Googled “how to paint a house,” you’ve probably come across a lot of conflicting advice.
At Zook’s Look, we’ve been painting homes and businesses across Ames and central Iowa since 1995—and we’ve heard it all. From neighbors to DIY blogs, there’s no shortage of painting myths floating around. Today, we’re setting the record straight on some of the most common misconceptions we hear from homeowners.
Myth #1: All Paint Is the Same
The Truth: Not all paint is created equal.
There are big differences between cheap paint and premium products. High-quality paints have better coverage, richer pigments, and hold up longer over time. They’re also easier to clean and more resistant to stains, scuffs, and fading. At Zook’s Look, we always recommend using top-tier paints that are matched to your specific surface and project, whether you’re painting drywall, siding, cabinets, or trim.
Myth #2: One Coat Is Always Enough
The Truth: Sometimes it is—but not always.
The number of coats you need depends on the color you’re covering, the new color you’ve chosen, and the condition of the surface. If you’re painting over a dark color or switching sheens, you’ll likely need at least two coats of paint. Our experienced team will assess your project and let you know up front how many coats are recommended for the best, longest-lasting results.
Myth #3: Primer Isn’t Necessary
The Truth: Skipping primer is a gamble.
A coat of primer helps paint stick better, hides stains, and improves durability. It’s especially important when painting raw wood surfaces, repaired areas, stained surfaces, or when making a big color change. Even if you’re using a “paint and primer in one,” a separate primer is often the smarter choice for a smoother, more professional finish.
Myth #4: Dark Colors Make Rooms Feel Smaller
The Truth: It depends on the design.
Dark colors can indeed create a cozier feel, but they don’t always make a space look smaller. Dark walls can create depth and elegance when used correctly. Painting a ceiling slightly darker than the walls can even make it feel taller. With the right lighting and trim, a bold or deep color can actually make a room feel more open and dramatic.
Myth #5: You Don’t Need to Clean or Prep Before Painting
The Truth: Prep is everything.
Proper surface prep is the foundation of a great paint job. That means cleaning walls to remove dust and grease, sanding rough spots, repairing holes, and taping off areas for clean lines. Even the best paint won’t stick to dirty or damaged surfaces. At Zook’s Look, we take the time to do it right, so your paint looks better and lasts longer.
Myth #6: Painting Your House Before Selling Isn’t Worth It
The Truth: It’s one of the best home improvements you can make.
A fresh coat of paint is one of the most cost-effective ways to boost your home’s appeal before listing it for sale. Neutral colors help buyers imagine themselves in the space, and a clean, well-maintained look makes a great first impression. Painting the exterior also increases curb appeal, which can lead to more interest and higher offers.
Myth #7: Hiring a Professional Painter Is Too Expensive
The Truth: You might be surprised.
DIY painting may seem cheaper, but once you factor in tools, supplies, time, and potential mistakes, the costs can add up fast. Plus, many DIY projects take longer than expected and don’t always turn out as planned. A professional painting crew like Zook’s Look brings experience, equipment, and efficiency to the job, often saving you money in the long run.
Myth #8: You Can Paint Over Old Paint Without Sanding
The Truth: Sometimes you can—but it’s risky.
Many people think you can just paint right over an old coat without doing any prep work. The reality is, if the surface is glossy, peeling, or uneven, the new paint won’t stick properly. A light sanding helps remove sheen and roughs up the surface just enough for better adhesion. For problem areas—like chipped paint or moisture damage—more thorough prep may be needed. At Zook’s Look, we carefully evaluate every surface before we paint, so the finished product looks smooth and lasts longer.
Trust Zook’s Look for Professional House Painting in Central Iowa
When it comes to painting, quality counts and details matter. Whether you’re repainting your existing home, tackling new construction, or refreshing a small commercial space, Zook’s Look provides high-quality, detail-oriented painting services throughout Ames and the surrounding Central Iowa communities.
We handle everything from interior walls and ceilings to exterior siding and trim, and even kitchen cabinets, doors, and baseboards. Let us help bring your vision to life—with no myths, just real, reliable results.
Ready to start your next painting project? Contact Zook’s Look today for a free estimate!